Designed for local builders
Built for the local builder. One to fifty houses a year, run the way you run them.
Estimating that runs on your own costs. A schedule with your subs already sitting on it. Texts written for you to send from your own number, and emails that go out on your yes. Photos off your phone that move the job forward. One price, one place to look, and not one screen you'd never open.
It asks before it acts.
BuilderLine never touches the outside world on its own. It proposes — a text to your framer, a date to move, a reply to the homeowner — with the reason, and it waits. You tap Approve, Edit or Skip. That's the whole job.
“Text Luis a heads-up for framing. It starts Monday and he confirms 2 of 5 heads-ups, so this one’s written early.” — Approve.
It learns your jobs.
After a few jobs it knows your framer really takes eight days, not the five he says, and which subs confirm and which go quiet. New schedules get built from your actuals, and every heads-up is written for you when your history says it should go out.
“On your jobs, framing usually takes 8 days (5 planned).”
Running in about a minute.
Company name, email, done. No sales call, no onboarding fee, no training day, nothing to migrate off a spreadsheet before it's useful. Put in one job and it's already working. Add whoever else is on your jobs when you want them on it.
No demo call to see a price. The price is on this page.
The big platforms decided the local builder isn’t worth a sales call. Good. That’s who this is for.
The big platforms
- Built for the big volume operations
- A sales demo before you see a price
- A quote based on your annual volume
- Onboarding fees and a training day
- The renewal quote is a surprise
BuilderLine
- Built for builders doing 1 to 50 houses a year
- The price is on this page
- $199 flat, set up in about a minute
- No onboarding call, nothing to migrate
- The price is the price on this page
You are not the small version of the customer here. You are the customer, and this was drawn for the way you already build.
Estimating
Set your normal costs once. Every job after that prices itself.
You already know what framing labor runs you per square foot, and what a slab costs you per square foot. Put those numbers in one time and they become the template for every house you build after.
Put your normal costs in once.
Framing labor per square foot. Slab cost per square foot. Trim, paint, insulation, cleanup — whatever you price by the foot goes in one time, at your numbers, not somebody's regional average. That's your template now.
Start a job. Type three numbers.
Slab SF, living SF, total SF. Every line that runs on your numbers fills itself in — the whole spine of the estimate, priced the way you price it, before you've finished your coffee.
Press AI generate for the rest.
Countertops, flooring, tile — the ones that change house to house and never sat still on a per-foot number. Press AI generate and BuilderLine prices them out for you to check — it shows you what it used, and you change what isn't right.
Or don't type the numbers at all.
The takeoff reads the square footage off the plan and hands it back for you to check, instead of you scaling it off the drawing at the kitchen table on a Sunday.
- Concrete148 cy$26,640
- Framing labor4,100 sf$61,500
- Windows & doors38 ea$44,200
- Plumbing rough-in1 ls$68,400
Read off the A-101 sheet you dropped in. Adjust anything that's wrong.
Cost only, the way builders actually price a house — categories, quantities, unit costs. The markup is yours, it stays yours, and nobody has to see it. Change a number in your template and the next job picks it up; the job you already sold doesn’t move.
Scheduling
Set your standard schedule once. Start a job and it already knows who’s on every line.
Build the schedule you run on every house — and put your preferred vendors on it. Marco on stucco, Ramon on cornice, Danny on plumbing. Start a job and BuilderLine already knows which sub belongs to every line item, with his number and his email attached. Nobody to look up, nothing typed in twice.
Dashed bar is the plan you started with. The gap is how far behind you are.
- Your subs are already on it. The template carries the vendor on each line — so a new job opens with Marco on stucco and Ramon on cornice, not with thirty blank rows.
- Push one date, the rest follow. Drag a bar and everything downstream moves with it, the way you'd redo it by hand on the legal pad — except it takes a second and it doesn't miss one.
- It knows how long your trades really take. After a few houses the durations come from your actuals, not from the five days your framer says it'll be.
Then on Monday, walk the job and take pictures. BuilderLine does the office work.
Upload them to the job. BuilderLine reads them the way a superintendent would and does three things: it updates the schedule to match what’s actually built, it suggests what to add to your to-do list from what it sees, and it suggests who to schedule next. Then it stops. This is what eight pictures came back as.
Approvals
From your 8 photos at 2209 Mesquite Trail · 3 waiting
Update the schedule
Mark framing done — cornice can start Thursday
The photos show framing finished and the roof decked. That wraps two days early, so cornice moves up to Thursday and the three tasks behind it move with it.
A question for you
Is Danny booked for plumbing?
Rough-in plumbing is nine days out and there's no confirmation from Danny anywhere on the job. Tap Booked and the schedule holds — tap Not booked and the text asking him is already written.
Text a sub
Text Ramon — cornice is ready Thursday
Framing wrapped early and Ramon hasn't been told his start moved up.
Highline Custom Homes - cornice at 2209 Mesquite Trail is ready to start Thursday. Reply Y if that works.
You took eight pictures. It did the office work. Every action waited for your yes.
- Nothing left the building. The texts are drafted, not sent. The dates are proposed, not moved.
- It says why, every time. What it saw in the photos, what that changes, and who needs told — written out under every card.
- Three taps and you're back in the truck. Approve, edit the words first, or skip it. The schedule, the texts and the list are handled.
Subs & vendors
Your subs hear from you. Not from a robot.
Nobody you work with signs up for anything. No app to download, no account, no password to reset, no invite they'll never accept. A phone number or an email address is the whole setup — and that's on purpose, because the sub who won't install your software is still the sub pouring your slab.
It writes the text. You send it, from your number.
Every heads-up is written for you — the date, the address, the ask. You press send, and it comes from the number your subs already have saved. No robo-number, no spam folder, no “who’s this?” And when Luis texts back, he texts you.
On now. It's the phone already in your pocket — nothing to set up.
Messages · Luis (framing)
We’ll be ready for framing at 512 W 5th Street on Monday, about a week out. Reply Y to confirm, N if you can’t make it, or the date that works.
Y — see you Monday.
BuilderLine wrote it. You pressed send. Luis answered the number he knows.
It emails them directly
Bid invites, scopes, plan sheets, the documents a vendor needs — addressed and written, and out the door on your yes. The sub never makes an account; he gets an email, he answers it, and the answer comes back into the job.
On now. Bid invites and documents go out on your approval — the sub gets a normal email and answers it like any other one.
And your company gets its own address. Forward a homeowner’s email with an order typed on top — it reads the email and its attachments, does the work, files them under the right job, and writes back to say so.
On now. Your address is your company name at in.builderlineai.com.
- To
- highline@in.builderlineai.com
- Subject
- Fwd: garage door + master bath grout
turn this into a warranty list and tell me which job it’s on
---------- Forwarded message ----------
From: Dana Henderson — the garage door won’t close all the way, and the grout in the master bath is cracking by the tub…
Nothing reaches your subs, your vendors or your homeowner until you say yes. BuilderLine writes it, shows you why, and waits — there is no setting anywhere in the product that lets it reach them on its own.
What else you get
Everything a job needs, and one place to look for it.
Past the estimate and the schedule, here's the rest of it. Your jobs in one place, and no piece of it built for a company ten times your size. Plain tools, plain language, one place to look.
Approvals
Everything BuilderLine wants to do lands here. Every text, reply and date change it wants to make, written out with the reason it wants to make it, waiting on a yes. This is the screen you run the company from.
Three things this morning. Three taps, and you're on site by seven.
Approvals3 waitingText a sub
Text Marco a heads-up for stucco
Starts Fri Aug 21 at 2209 Mesquite Trail and nobody's told him.
We'll be ready for stucco Friday, Aug 21. Reply Y if that works.
Approve Edit SkipMove a task
Move rough-in plumbing to Tue Aug 25
Framing runs a day long. Six later tasks move with it.
Approve Edit SkipJobs
One job holds its schedule, estimate, plans, homeowner thread and sub bids. Nothing lives in a text message anymore, and nothing lives in your head, where nobody else on the job can get at it.
Open “5th Street” and everything about it is already there.
1428 5th St · NakamuraTarget Nov 14Schedule
62%
+2 d late
Estimate
$412k
3 changes
Files
148
up to date
- FramingBright Peak · 80%
- A-6 Window & Door Schedule.pdfPlans
- Nakamura threadAsked Tuesday
Sub bids
Send a scope out, take the bids back in one place, and put them side by side against the estimate instead of against your memory. Bid leveling you'd otherwise be doing at the kitchen table at nine at night.
Ridgeline came in $1,900 over the electrical allowance — flagged.
Electrical bids · 5th StreetAllowance $38,400- Ridgeline Electric$40,300+$1,900 over
- Hartline Electric$37,800under
- Balcones Electric$44,100+$5,700 over
Side by side against the estimate, not against your memory.
Plans & files
Drag in plans, contracts, specs, price books, whole folders from past jobs. Every readable page becomes something BuilderLine can quote back to you — so the answer to “what did we spec?” takes a question, not a truck-cab search through email.
“Bids / Electrical / v3.pdf” lands where your office expects it.
Files · 1428 5th St148 files- Plans12 files
- Contracts4 files
- 5th Street Finish Specifications.pdfRead
- A-6 Window & Door Schedule.pdfRead
- Bids / Electrical / v3.pdfRead
Homeowner portal
One private link per homeowner. No account, no app store. They see where things stand, message you, and send photos and selections back into the job — which is four calls a week you stop taking on the road.
They ask “how’s it going?” — you send a link, not a paragraph.
Highline Custom HomesNakamura · private linkFraming is underway — rough-ins start the week of Aug 24.
18 of 29 steps complete62%Highline · Aug 12Window package lands Aug 20 — we’ll set them the same week.
Talk to BuilderLine
Say it the way you’d say it to a good PM. It answers out loud, with the record open.
Press the button and talk. BuilderLine reads only your company's data — schedule, estimate, uploaded PDFs, homeowner messages, bids — does what you said, and speaks the answer back. It shows the steps it took and cites what it read, so you can check it.
Talks back
Ask from the truck, hear the answer. Type instead whenever you'd rather.
Shows its work
“Searched schedule”, “Read 3 documents” — every step is listed.
Cites the source
Chips link straight to the task, file, or thread it used.
Only your company
It's locked to your company's data — it can't see anyone else's jobs. Ever.
BuilderLine
Highline Custom Homes · reads only your company’s files
where are we at on 5th street?
- Searched schedule · 5th Street Residence
- Read 3 documents
- Checked homeowner thread
Framing is about 80% done — walls are up, roof trusses set Thursday. The schedule shows rough-ins starting Mon Aug 24, two days behind the original plan because the framing sub lost a day to rain.
Money: estimate is $412,800 with three approved changes; the electrical bid from Ridgeline came in $1,900 over the allowance.
Homeowner: the Nakamuras asked Tuesday about the window package
Your build
5th Street Residence
Where things stand
As of Aug 16Framing is underway — rough-ins start the week of Aug 24.
- FoundationDone Aug 8
- FramingNow80% · walls up
- Rough-insStarts Aug 24
- Drywall & finish
Messages
Homeowner portal
Send one link. The homeowner stops asking “how’s it going?”
Every job gets a private page — no account, no app store. It shows where things stand, the next milestone, shared photos, and a message thread that lands in the job.
One private link
You share it by text or email. It works on any phone; you can turn it off any time.
Where things stand
A step-by-step view built from your real schedule — what's done, what's happening now, what's next, and the next milestone.
Messages & uploads
Their questions, selections, and photos come back into the job — nothing lost in iMessage.
Common questions
Asked by builders, answered plainly.
What is BuilderLine?
An AI project manager for local builders — the ones building 1 to 50 houses a year. You set your normal costs and your standard schedule up once, with your subs on it, and BuilderLine runs the jobs: estimates that price themselves, heads-up texts written before a sub is due, replies to the homeowner, dates moved when a job falls behind. Take pictures of the job and it updates the schedule to match what's actually built. It drafts everything and waits. You say yes or no — and a text to a sub goes out from your own phone, when you press send.
How does the estimating work?
You set your normal costs one time — framing labor per square foot, slab cost per square foot, and the rest — and that becomes your template for every job. Start a job, put in the slab SF, living SF and total SF, and every line that runs on your numbers fills itself in. For the rest — countertops, flooring, tile — press AI generate and BuilderLine prices them for you to check. You can also drop in a plan sheet and get the square footage back instead of scaling it off the drawing.
Do I have to build a schedule for every job?
No. Set up the schedule you run on every house one time and put your preferred vendors on it — Marco on stucco, Ramon on cornice. Start a job and BuilderLine already knows which sub is on every line item, so there's nobody to look up and nothing to type in twice.
What happens when I take pictures of the job?
Walk the job on Monday, take pictures, and upload them. BuilderLine reads them the way a superintendent would and does three things: updates the schedule to match what's actually built, suggests what to add to your to-do list from what it sees, and suggests who to schedule next. It all lands in Approvals with the reason attached, waiting on your yes.
I only build a few houses a year. Is this overkill?
It's the opposite — you're who it was built for. Whether it's four houses a year or forty, it's your jobs, your costs, your subs, and an AI doing the office work you're currently doing at nine at night. Nothing to configure before it's useful, no roles to hand out unless you want them, and no screens for a company ten times your size.
How is this different from the big construction platforms?
They're built for the big volume operations, and they're sold that way — a demo call before you see a price, a quote based on your annual volume, an onboarding fee and a training day. BuilderLine is built for the local builder. The price is on this page, you're running in about a minute, there's nothing to migrate, and every screen is one you'd actually open.
Does the AI do things without my okay?
No. Every text, every reply and every schedule change is written up with the reason, and nothing goes out until you say yes — approve it, edit it, or skip it. There is no setting that lets it act on its own, and that's on purpose — it's the whole design, not a default you have to go find and switch off.
Do my subs need the app?
No — nothing to install, no account. A sub just needs a phone number or an email. BuilderLine writes the text, you press send, and it goes out from your own number — the one your subs actually answer, so the reply lands right where it always has. Bid invites go out by email on your yes, and the answers come back into the job on their own.
Who do I call when something's wrong?
Our founder. BuilderLine is family-owned and built by a builder who runs his own jobs on it, so there's a line straight to him inside the app — no ticket number, no support queue. If you've got a problem or an idea, he reads it, and the good ideas get built.
How long does it take to get started?
About a minute. Company name, email, done — then add your first job in one line. There's no onboarding call, no training day, and nothing to migrate before it's useful.
Do I have to change how my company already works?
No. Start with one job and keep everything else where it is. Most builders drop in the schedule and the plans first, then let the rest follow as it earns its place.
Does it work on a phone?
Yes — it's built for the phone in your pocket, one-handed, in the sun. Open builderlineai.com, sign in, and add it to your home screen like any app.
Is my company's data private?
Yes. Every company's account is walled off from every other one, and the AI only ever reads your own company's records to answer your questions.
What does it cost?
One monthly price for the whole platform — $199 to $499 a month depending on how many people are on it. Your first 14 days are free on any plan. A card is required to start, and the plan you pick begins billing automatically when the trial ends — cancel any time before then and you're not charged.
Stop running the job out of your truck and your inbox. Run the jobs from one line.
Set up your company, put in one job with your subs on it, and watch BuilderLine go to work. About a minute to sign up, and the first 14 days are free.